If you still do not know what I'm telling you: it is essential in a business (and a study of architecture is or not?) know where we are, to where I want to get short, medium and long term, with technical, human and economic means story and what marketing strategies I will implement to achieve these goals. Let's see the steps necessary to carry out a strategic plan and marketing analysis of current situation ls: analysis D.A.F.O: weaknesses, strengths, threats and opportunities with respect to direction services offered, market, staff and other resources. Selection criteria for studies by private clients. Objectives: Definition and quantification requirements: annual, Strategic Plan (3 years) and segmentation by type of clients. Monitoring of the objectives strategies: Services Merc ados / topology clients objective differentiation communication. Image price Plan of accion:1. Services: extend the range or specializing?, did improve the technical quality, the? service offered or both?.2 Markets / objectives clients: commercial Area, tab client, competitor analysis, Control of possible assignments. 3.
Differentiation: Services, price, image, other. 4. Allocation for each action: responsible, deadlines, budgets, resources 5. Follow-up of each action: corrective measures if the Marketing Plan provided for measures not taken: drafting by the entire study (objectives, strategies, and action plan) review and improvement where appropriate proposals by the rapporteur. I have prepared a 20-page report in pdf format, with all the details and steps, fully Gatris for you. Simply leave your name and email address on the home page of QualitARQ.
Differentiation: Services, price, image, other. 4. Allocation for each action: responsible, deadlines, budgets, resources 5. Follow-up of each action: corrective measures if the Marketing Plan provided for measures not taken: drafting by the entire study (objectives, strategies, and action plan) review and improvement where appropriate proposals by the rapporteur. I have prepared a 20-page report in pdf format, with all the details and steps, fully Gatris for you. Simply leave your name and email address on the home page of QualitARQ.
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