Good ideas, applied at the right time, are the backbone of the marketing. Only with attractive ideas that capture the attention and persuade consumers, marketing of truth is made. Marketing requires that you have a huge dose of originality, creativity and imagination to produce results. Creativity is the product of the imagination. When we are children we all have a great imagination. Apparently is a gift that everyone bring at birth.
That gift is disappearing, when we enter into contact with other human beings, in the so-called stage of our development of socialization. Having different, distinct, eye-catching, ideas is not politically correct in established organizations. You have different ideas and express them is a great sin that does not accept large majorities. The primary reaction is the ridicule of the imaginative subject. It must be partly envy and fear.
Innate to not be imaginative fear and fear of any changes. For us in the area of marketing, should not be an obstacle the laugh of our ideas, when we bring imaginative, different suggestions. In our profession, it is good to wait to tell: always you and your ideas. While more ingenious suggestions do, more likely to either be heard and applied. It has been suggested many ways to motivate the imagination. One simple, easy to remember, is the call of the four I, by: I nformation, I ncubacion, I nspiracion, I implementation. Information the information means data collection. To present a good creative marketing idea, learn, the most that you can be. Look for all part and all kinds of professional publications, reports on competition, articles on trends in business, seek views and comments. You probably have a lot of information stored in the mind. To prepare, examine some data although it may seem that do not relate to the problem of marketing. Analyze them. Check connections between pieces of information which are not in appearance connected. Type the key points in a notebook. (Our mind retains the word written ten times better than what is read or spoken). Incubation incubate is to let the ideas within us for some time. Forget the idea for some time... Ideas, like learning require an incubation phase in his mind. Let the brain rest. Think of something completely different. Go to the cinema or engage in your garden. The brain processes the supplied information and analyzes the problem while you do other things. When you are ready, it will provide an inspiring idea to your conscious mind. Garcia Lorca the inspiration for inspiration is an Elf climbing inside from the soles of the feet. For others it is a muse that dictates or blows. It is possible that Elf or Muse while driving to his Office. Or while taking a shower. Sometimes it happens at midnight. (Would be a good idea to have a notebook and a pencil next to the bed for when occur such inspirations. Or better has n, a micrograbadora.) The best ideas will be presented to often without notice, when least expected them. If you don't record them immediately, the odds that forget to them are very high. Write down on paper their ideas, no matter what absurd that seem him at that time. Sometimes, the idea is only the embryonic stage. Save it for later. Perhaps the rest of the concept comes to mind in the future. Once you have put the idea in writing, it will be easier to drill down into short fragments.
That gift is disappearing, when we enter into contact with other human beings, in the so-called stage of our development of socialization. Having different, distinct, eye-catching, ideas is not politically correct in established organizations. You have different ideas and express them is a great sin that does not accept large majorities. The primary reaction is the ridicule of the imaginative subject. It must be partly envy and fear.
Innate to not be imaginative fear and fear of any changes. For us in the area of marketing, should not be an obstacle the laugh of our ideas, when we bring imaginative, different suggestions. In our profession, it is good to wait to tell: always you and your ideas. While more ingenious suggestions do, more likely to either be heard and applied. It has been suggested many ways to motivate the imagination. One simple, easy to remember, is the call of the four I, by: I nformation, I ncubacion, I nspiracion, I implementation. Information the information means data collection. To present a good creative marketing idea, learn, the most that you can be. Look for all part and all kinds of professional publications, reports on competition, articles on trends in business, seek views and comments. You probably have a lot of information stored in the mind. To prepare, examine some data although it may seem that do not relate to the problem of marketing. Analyze them. Check connections between pieces of information which are not in appearance connected. Type the key points in a notebook. (Our mind retains the word written ten times better than what is read or spoken). Incubation incubate is to let the ideas within us for some time. Forget the idea for some time... Ideas, like learning require an incubation phase in his mind. Let the brain rest. Think of something completely different. Go to the cinema or engage in your garden. The brain processes the supplied information and analyzes the problem while you do other things. When you are ready, it will provide an inspiring idea to your conscious mind. Garcia Lorca the inspiration for inspiration is an Elf climbing inside from the soles of the feet. For others it is a muse that dictates or blows. It is possible that Elf or Muse while driving to his Office. Or while taking a shower. Sometimes it happens at midnight. (Would be a good idea to have a notebook and a pencil next to the bed for when occur such inspirations. Or better has n, a micrograbadora.) The best ideas will be presented to often without notice, when least expected them. If you don't record them immediately, the odds that forget to them are very high. Write down on paper their ideas, no matter what absurd that seem him at that time. Sometimes, the idea is only the embryonic stage. Save it for later. Perhaps the rest of the concept comes to mind in the future. Once you have put the idea in writing, it will be easier to drill down into short fragments.
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