Carlos Mora Vanegas man he is, his group and its circumstances assets within an industry, besides the money and wallet, containing the raw materials, machinery, facilities, equipment and men, these are undoubtedly the most precious asset of the company. Reynaldo Suarez Diaz The Venezuelan management, our interest, must be committed to the reality facing the current scenario, contaminated uncertainty that has generated an atmosphere of risk, fears. You should know properly manage its resources, particularly the human capital that is within the company, the personnel providing the service. Should monitor the development of their personal growth as well as the effectiveness, efficiency, making use of administrative science that allows to develop new paradigms, a true corporate culture, according to the Venezuelan reality, do not forget that an organization is the more efficient the more it is flexible and tailored men. The organization must be a function of man, their achievements, motivations, goals, needs and not according to man the organization should pay more attention to the human factor of the company, demanding of its environment, universities, institutions that offer their services in training and staff development, knowledge more current, more emphasis on the psychological aspects of human contact, of individuals with the group, each group, self-care, assertiveness, knowledge of modern management and human resources, especially of relationships how to properly manage the company men, and involve them truly responsible for their assigned functions, optimizing communication, excellent customer service, and effective use of the motivations to suit their needs and real responsibility internal social and external, to make them sensitive to its role in the organization.